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Minimum Delightful Products: Why We Don't Build MVPs

Archie Norman Archie Norman

Archie Norman

In case you're unfamiliar with the concept of an MVP (Minimum Viable Product), an MVP is an initial, pilot-able product version which focuses solely on achieving its core set of functions — without spending time and resources on slick design. This is designed to validate the product's concept in the cheapest and fastest way possible.

In the tech sphere, MVPs are all the rage. It makes sense, after all, to build something functional, validate it, and refine it. It's lean, it's agile, but — let's be honest — they can be a bit uninspiring. 😴

Diagram showing how MVPs focus solely on functionality - neglecting reliability, usability, hedonism, and aesthetics

At mmtm, we've moved on. We don't do "viable"; we do Minimum Delightful Products (MDPs). Because, while functional is fine, it neither wins hearts nor sparks excitement. People fall in love with products that make life easier, brighter, and better. That's what we're here to create. 🪄

OA diagram showing how MVPs focus solely on functionality - neglecting reliability, usability, hedonism, and aesthetics

The Problem With MVPs 🚧

To be blunt, MVPs are often too basic, unfinished, unexciting, or all three! They can leave users underwhelmed, unsure what the product could become, or — perhaps worse — they risk setting the wrong tone for your brand. 😵‍💫

An MVP might prove your idea works, but will it show its full potential? Probably not. And, lest we forget, first impressions matter.

Why We Build MDPs ✨

An MDP flips the script. Instead of just testing an idea's viability, it inspires users by showcasing what's technically and visually possible. It's:

  • Polished: Even as a first iteration, it's high quality and intuitive.
  • Engaging: It's not just functional but enjoyable and rewarding to use, too!
  • Exciting: Users immediately see its value and want more.

Remember, an MDP isn't just a prototype; it's a small but powerful glimpse into the future of your product.

How We Build MDPs 🛠️

Here's our mantra to build MDPs that deliver delight:

  1. Think like the user: What's the one feature that solves their most significant problem or brings the most joy?
  2. Don't cut corners: No typo or misalignment is too small to iron out.
  3. Keep it focused: Fewer features, done brilliantly, leave a lasting impression.

Our MDPs help our clients reduce risk, build confidence, and get feedback that accelerates success.

So, let's build something delightful; because "good enough" isn't "good enough" for you, or your users 👉 book a quick no-obligation chat with us and find out how


“Given the quality and speed of their work, mmtm are easily the most cost-efficient partner we've worked with. We had our initial platform launched in 4 weeks!”

Matt Wynne, Managing Director at Novo Technologies.

a professional headshot of Matt, Managing Director of Novo Technologies
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