Supporting and Maintaining Apps for Long-Term Success: The mmtm Way

So, your app’s built and launched! You’ve endured months of workshops, prototyping, and development to bring us to this exciting moment.

The app has years of successful business ahead, but you need to make sure it stays performant and secure in a fast-changing digital world.

At mmtm, we don’t just build digital products and walk away. We provide proactive, hands-on support to keep your app running at its best, adapting to new challenges, and growing alongside your business.

That’s where the real value lies!

A Smarter Approach to Post-Launch Support 📈

Many agencies treat post-launch support as an afterthought, but long-term success depends on more than just a smooth launch.

A digital product needs to stay fast, secure, and aligned with evolving business needs.

That’s why our post-launch support at mmtm is built on three key principles:

1. Transparent Communication & Accountability – Clear service-level agreements ensuring predictable response times, regular updates, and complete visibility, so you’re always in the loop.
2. Proactive Monitoring & Continuous Improvement – Ensuring small issues never grow into big problems by proactively tracking and improving app performance, security vulnerabilities, and user behaviours.
3. Strategic Feature Development – New app features are planned and prioritised to meet YOUR business goals, budgets, and user needs - rather than chasing costly tech trends.

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How We Deliver App Support 🧑‍💻

At mmtm, we deliver this post-launch support using service plans - they act as a monthly retainer service for us to look after and improve your app while you focus on what matters most: scaling your business.

Our service plans usually include:

• 24/7 monitoring & fixes to catch and resolve issues before they impact users. We use Sentry & Pingdom to manage this.
• Dedicated technical support to provide advice, guidance and issue resolution when needed. We use Help Scout to manage this.
• Proactive security updates to ensure compliance and data protection.
• Regular software upgrades to keep your app in sync with the latest technology improvements (including major Ruby on Rails upgrades!), preventing technical debt.
• New features & enhancements implemented via pre-paid developer days, based on user feedback and business priorities (larger feature improvements need to be packaged into a sprint though!)
• Feature backlog management to help prioritise and align development efforts with business objectives.
• Quarterly strategy calls to review app performance, discuss progress, and plan future development.

This list isn’t a one-size-fits-all, we’ll tailor our approach to best suit each client’s unique requirements.

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What Sets mmtm Apart? 🥇

As a boutique agency, we love forming close partnerships with our clients, ensuring support isn’t just about maintenance - it’s about continual product improvement.

Here’s why businesses choose mmtm:

• Founder Mindset – We think like product owners, not just developers. We engage with your vision and care about your app’s success as much as you do.
• Long-Term Partnership – Our clients stay with us for years because they value a partner who helps them grow. In fact, the only time we've had client relationships end was due to acquisitions(!)
• Agile & Flexible – As a business used to working in a diverse field of industries, we’re able to tailor our approach to ensure your app keeps up with market demands.
• Technical Depth – Using our in-house team with world-class expertise in Ruby on Rails, JavaScript, Integrations, and more, we love tackling challenges that other agencies may shy away from.

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Ready For a Technical Partner That Sticks Around? 🤝

It’s so important that your app evolves, scales, and thrives long after launch. With our proactive approach, deep technical expertise, and true partnership mindset, we've proven to help businesses turn their digital products into long-term success stories.

So, if you’re looking for more than just bug fixes - and you want a partner who actively supports, maintains, and improves your app - mmtm is here to help!

Get in touch to learn more about how we can support your business beyond the launch phase.