Building a platform that runs startup incubators across the globe
“mmtm worked proactively to help us meet our tight deadline. Their process kept us in the loop and they fully engaged with our objectives.”
The Vision
L Marks run innovation programmes for companies such as BMW, Bupa and Lloyd's of London.
As their innovation partner, L Marks is responsible for scouting for exciting startups and providing infrastructure to help nurture these companies.
Their vision for 'The Bridge' was to develop a platform to manage these programmes from start to finish and provide a cutting-edge experience for their corporate partners.
Designing a Powerful Startup Discovery Tool
Our workshops with L Marks’ team made it clear that the most pressing challenge was allowing them to transition away from traditional tools into a database-backed repository that would form the bedrock of The Bridge.
Easy searching, sorting and filtering allows L Marks’ team of scouts to surface relevant startups already in The Bridge and discover new ones when programmes are launched.
By integrating the programme application process, we were able to populate the database automatically saving huge amount of manual entry.
Flexible Performance Reporting & PDF Exports
L Marks create Screening Packs, multi-page reports, for their clients to vet startups. It was a huge pain point – taking up to a week to format over 20 applications using Microsoft Word and the results could be inconsistent.
mmtm built a powerful reviewing and PDF Export feature that turned a week’s worth of manual, low-skilled work into the click of a button.
Live Events Run Directly Through The Bridge
We collaborated with L Marks to build an events app into The Bridge – from managing registration, to live voting and commenting during pitches.
This brought a new level of dynamism to the events. Feedback is collated and analysed in realtime for discussion and review.
We were able to act swiftly with L Marks to integrate live streaming for events into The Bridge during the COVID pandemic so they could continue to run virtual events.
A Unique Differentiator in the Corporate Innovation Industry
The Bridge has helped set a new standard for corporate innovation programmes, and has supported L Marks’ growth into new markets like Intrapreneurship.
We have run over 15 cycles of iterative development with L Marks for The Bridge. The app has significantly reduced the administrative burden required to run their programmes and codified their best ideas and processes for supporting innovators.
30+
Global reach: The Bridge is used in over 30 countries from Brazil to Japan.
13,000+
Execute faster: L Marks have run over 70 programmes with over 13,000 applications.
10,000+
Increase capacity: L Marks have scouted over 10,000 startups through The Bridge.
Let's build something great together.
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