AI Tools We Actually Use (September 2025 Edition): Aideon AI

This month’s AI spotlight breaks tradition, we’re featuring our own product!

After months of development, we’re thrilled to unveil Aideon AI - a chat-based data analyst that's already saving us 100+ hours annually while giving every mmtm team member instant access to data insights.

Built in partnership with Nitin Sidhu, Aideon transforms anyone into a data expert, no coding required.

What is Aideon AI?

Think of Aideon as your tireless data expert who speaks plain English.

Aideon AI is a chat-based data analyst that gives instant answers to your business questions.

Instead of waiting days for reports or bothering your IT team with SQL data requests, you simply type questions like "How many customers did we gain last month?" or "Which product is our most profitable?" and receive instant, accurate answers (with charts and graphs included!).

Don’t believe me? See Aideon in action below 👇

How We're Using Aideon at mmtm

We've connected Aideon to our own applications (like Certifi) and even pulled in data from tools such as HelpScout and Xero for deeper insights.

The real transformation? Our monthly reports now generate automatically and are ready on the first of the month before we even log on for the day. Anyone on the team can now interrogate our data in seconds instead of waiting hours for developer time.

We've also uploaded our knowledge bases, making onboarding new team members as simple as asking a few questions to the AI! 💡

Why We ❤️ Aideon

1️⃣ Chat in Plain English

Our team ask business questions in everyday language: "What's our user growth this quarter?" or "Show me support ticket trends" – without touching a single line of code.

2️⃣ Automated Reporting

I’ve set up our monthly analytics as a scheduled action and they’re delivered to me at the start of each month, dramatically expanding our reporting capabilities while reclaiming a lot of hours.

3️⃣ Knowledge Base Integration

We’ve uploaded technical documentation and the AI uses them to better understand our data context. Our new project team members can learn by simply asking questions instead of interrupting the development team.

4️⃣ Connects Everything

From MySQL and PostgreSQL databases to simple CSV uploads. Whatever data we’re using, Aideon probably supports it. No complex integrations or data migrations required.

5️⃣ Lighting-Fast Insights

Questions that used to take hours of developer time (or simply never got answered due to resource constraints) now get resolved in seconds. We're spotting trends and patterns we never had time to investigate before.

Minor Criticisms

The only hiccup? Initial setup for complex data relationships can take longer than expected. Though the mmtm support team will be ready to help get everything configured properly for you.

Martin Dick

Co-Founder, mmtm

Still relying on spreadsheets for key insights?

For more than 10 years, we've helped UK businesses build bespoke web applications, improve workflows and make better use of their operational data. Aideon AI came from that same practical approach.

If reporting is slow, scattered across tools, or dependent on one or two technical people, I’d be happy to show you how Aideon could work with your data!

Book an Aideon AI demo

Frequently Asked Questions

What is AI data analysis?

AI data analysis uses artificial intelligence to help people interpret data and generate useful outputs such as tables, charts or reports, just by asking questions. It's most useful when it connects to real operational data and helps non-technical users get answers without waiting for manual analysis or SQL support.

Is AI data analysis secure for business databases?

It can be, but security depends on how the system is designed. Look for live querying rather than unnecessary data storage and encrypted communication. For on-premises databases, a secure gateway (such as that used by Aideon AI) can help avoid exposing internal systems to the public internet.

Do you need coding knowledge to use AI data analysis tools?

No! The whole point of a natural language AI data analysis tool is to let you ask business questions and receiving useful results without writing SQL commands or scripts.